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Brgr's Dog
Brgr's dogThose of you who step into the Third Avenue brgr this week might notice a little something new on the menu. This may just be the preliminary testing phase, but I'm pretty excited about it. I'd love to hear your feedback.

What's the big addition?

The new 100% grass-fed beef hot dog.

Yes, yes, I know. But Steve, I can hear some of you saying, you're brgr! How can you serve hot dogs?!

Truth be told the whole thing came about kind of unexpectedly. I never planned on serving hot dogs, but then a little something called life came along. Life in the form of my kids.

As many of you know from following me on Twitter and from reading this blog, I am father to four children. They are wonderful, most of the time, except for maybe in the moment when you discover that one of your own kids, child of you—the CEO of restaurants that only serve burgers—doesn't like burgers. At all. Ever. Nothing about beef, mind you, just ground beef, cooked in the shape of a hamburger. (Chunky meat sauce seems to go over okay, and he loves when I grill him a steak. Go figure.)

Once I got over my initial dismay, I did what any sensible father would do: I looked for solutions. And found inspiration close to home, in the form of my world (as in my back yard world)-famous and much-loved cheese dog. For years, I've been grilling up the perfect cheese-covered hot dog, and I realized that a grass-fed beef hot dog would satisfy my son and, more importantly, adhere to brgr's commitment to serving only healthy, sustainable grass-fed beef. All of which explains how we came to have a nitrate-free, sugar-free, and low-sodium 100% grass-fed beef hot dog.

So, it turns out that in my quest to please one person in my life, I think I stumbled on something that's going to please a lot of people. Our new brgr hot dog is grass-fed and it tastes delicious. And just to make sure you don't forget where you are, we sandwich it in a burger bun.

I hope you'll come in and try brgr's hot dog, whether plain or in our Shade Tree hot dog, which is served with American cheese, mustard, lettuce, tomato, and pickles. (Just the way I make our cheese dogs at home...)

Let me know what you think!
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